±¬ÁϳԹÏÍø Logo Guidelines
The ±¬ÁϳԹÏÍø is a unique symbol to South Dakota State University and has been the ±¬ÁϳԹÏÍø mascot since at least 1907 and perhaps as early as 1904. Through the years there have been more than 100 renditions done of the mascot. The new ±¬ÁϳԹÏÍø can be used in several forms – the head; the head with the wordmark "±¬ÁϳԹÏÍøs" and South Dakota State University; the full body; and the full body with "±¬ÁϳԹÏÍøs" and "South Dakota State University."
Usage
- The ±¬ÁϳԹÏÍø logos are primarily for use by Athletics.
- They are not for scholarly or academic use.
- The marks may be used on a limited basis on spirit-related or celebratory materials for promotions and events as approved by University Marketing and Communications.
- The ±¬ÁϳԹÏÍø logos should never serve as a substitute for the Institutional Logo (SD Logo).
Head and Body
- The ±¬ÁϳԹÏÍø head must face left and should always be accompanied by a "R" positioned on the lower right or just above the "Bs" in "±¬ÁϳԹÏÍøs."
- The full body ±¬ÁϳԹÏÍø should always face right and be accompanied by a "R" positioned just behind the front paw or placed at the bottom right corner of the "S" in "±¬ÁϳԹÏÍøs."
- The clear space for all ±¬ÁϳԹÏÍø logos should be 3/16 of an inch around the entire mark.
- Clear space requirements must be observed for all ±¬ÁϳԹÏÍø logos except in special, preapproved circumstances.
Use only authorized camera-ready art of the official electronic files to reproduce the logo. Do not use third-generation art or low-resolution art downloaded from the web for reproduction purposes. Low-resolution versions that work well on the web are not of a high enough resolution for printing.
The logo must be used in its entirety at 100% color. It may not be screened back. The logo must not be overprinted, manipulated, distressed or distorted. The logo cannot be altered or incorporated into the design of other logos. Such alterations would damage the logo's visual integrity and effectiveness. The logo may only be printed on university or neutral color palettes. It may not be printed on red or green backgrounds. For the purposes of general merchandise, printing the logo on some fashion colors (i.e. pink) may be allowed.
Colors
- The four-color ±¬ÁϳԹÏÍø logos are required in ±¬ÁϳԹÏÍø Yellow (PMS 109), ±¬ÁϳԹÏÍø Blue (PMS 286), PMS 117 and white.
- They may also be printed in two-color black or PMS 286 blue filled with white; or as a one-color PMS 109 yellow on a royal blue background or a one-color white.
- When used on a dark background the outlined versions of the ±¬ÁϳԹÏÍø logos should be used to provide contrast. Outlined versions of the ±¬ÁϳԹÏÍø logo can be obtained from University Marketing and Communications.
- The six-color option includes PMS 2706 (light blue) and PMS 600 (yellow) and is reserved for use in print, websites and certain merchandise applications. The six-color option should not be used for environmental signage due to it's complexity to reproduce.
±¬ÁϳԹÏÍø Lockup
Athletics teams may have a ±¬ÁϳԹÏÍø Lockup. They may use their official sport name with the ±¬ÁϳԹÏÍø in the appropriate font of Espiritu.
All of the usage, print guidelines and standard colors that apply to the ±¬ÁϳԹÏÍø logos also apply to these lockups. Incorrect uses apply.
±¬ÁϳԹÏÍø Lockups should be obtained as one piece of art from University Marketing and Communications.
All graphic files in this manual are available from University Marketing and Communications, which also has several graphic designers on staff to assist with your specific needs. Call 605-688-6161 or email University Marketing and Communications to find out how they can help.
